TKO Purchases Three Entities From Parent Company Endeavor

Today at 12:29 PM

TKO, which oversees WWE & UFC, has added to its portfolio with the acquisition of three companies from its own parent company Endeavor.

This week, it was announced that TKO Group Holdings has acquired Professional Bull Riders, On Location, and IMG.

In a statement, TKO/Endeavor CEO Ari Emanuel said,

“Today's announcements reflect the continued strength of our underlying business and our commitment to deploying capital through a balanced capital allocation strategy, including through our share repurchase program and quarterly cash dividend program. This underscores our continued focus on delivering sustainable long-term value for our shareholders.”

Mark Shapiro, President and COO of TKO said,

“PBR, On Location, and IMG are industry-leading assets that meaningfully enhance TKO's portfolio and strengthen our position in premium sports globally. Within TKO, they will help power the growth of our revenue streams and position us to capture even more upside from some of the most attractive parts of our sports ecosystem: media rights, live events, ticket sales, premium experiences, brand partnerships, and site fees. These assets are already built into our business strategy at TKO and will serve to further enhance our strong track record of execution across UFC and WWE."

TKO Group Holdings launched in September 2023 with WWE and UFC coming together under Endeavor who acquired WWE that same year.

This has resulted in WWE and UFC seeing events cross-promoted, with talent from both sides appearing for the other programming.

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