Steph Curry's Brand Signed Women's College Basketball Star To NIL Deal

PORTLAND, OREGON - FEBRUARY 24: Stephen Curry #30 of the Golden State Warriors reacts to a three-point basket during the second quarter against the Portland Trail Blazers at the Moda Center on February 24, 2022 in Portland, Oregon. The Golden State Warriors won 132-95. (Photo by Alika Jenner/Getty Images)

Golden State Warriors guard Steph Curry is already promoting the next generation of hoopers. 

On Friday morning, it was reported that Curry Brand has signed South Carolina freshman MiLaysia Fulwiley to a multiyear NIL deal. 

Fulwiley has become the first college athlete to partner directly with Curry's signature line for Under Armour. There's actually a preexisting connection between these two guards. 

In 2022, Fulwiley was invited to the former MVP's Curry Camp, which usually features the top boys and girls basketball players in San Francisco. She also played for Curry's AAU team. 

Clearly, Fulwiley has been on the Curry Brand's radar for a while. 

Last weekend, Fulwiley became the first freshman for South Carolina to be named MVP of the SEC Tournament. She scored 24 points against LSU in the championship game. 

Fulwiley is having a great season overall for the Gamecocks, averaging 11.8 points, 2.9 rebounds and 2.3 assists per game.

With the NCAA Tournament just around the corner, it won't be long before the rest of the nation is introduced to Fulwiley. 

×