TNA Wrestling Fires Marketing Power Players After Doubling TNA+ Subscriptions
03/30/2025 06:25 PM
TNA Wrestling just blindsided its own success story.
According to Fightful Select, several sources within TNA say the company has "doubled TNA+ subscribers over the last year," thanks in large part to the very marketing team they just fired. You read that right—the people responsible for growing the brand's digital footprint, selling out live events, and landing major sponsors just got kicked to the curb.
This week's cuts include Romy Glazer, Rob Kligman, Michael Shewchenko, Sebastian Dastranj, and Ariel Sherner—names that weren't just behind the curtain but driving real change.
Romy Glazer was a force behind TNA's digital expansion, taking over marketing duties after Lou D'Angeli's departure. One insider shared, "Almost all metrics tied to her work there increased." She helped balloon the company's email list to nearly 140,000, coordinated over 13 million sent emails, and lined up brand deals with VitaCoco, BLCKSMTH, and even PCO Burger. She also played a key role in Joe Hendry's crossover with USC Athletics.
Then there's Rob Kligman, who joined as Chief Revenue Officer less than a year ago but made a massive impact in record time. One team source said, "Rob was doing a great job—got close to a million in ad-sales in under 12 months. Guy is the real deal. Topps, VitaCoco, all the movies, were him."
Michael Shewchenko isn't officially out yet—he'll stay with Anthem until April 30—but his work speaks volumes. He spearheaded the transformation of Impact Plus into the now-functional TNA+ app in partnership with Endeavor Streaming. "Michael was responsible for the shift from Impact Plus to TNA+, which made the app actually usable," one insider said. His contributions helped double the app's business and brought TNA programming to fans without AXS TV access.
Sebastian Dastranj, aka indie wrestler Sebastian Suave, was described as a "Swiss army knife who rolled his sleeves up." He revived the merch game, crafted social content, and brought his Smash Wrestling background to the table for backstage production work.
As for Ariel Sherner, his exit was expected after Carlos Silva took over as TNA President. But his fingerprints were all over last year's strategic pivots. Still, not everything was smooth sailing—sources said talent didn't want him in the NXT locker room, and Shawn Michaels had to 'correct' him during a visit.
And while TNA publicly denied Rafael Morffi's involvement for months, insiders now confirm he was indeed working behind the curtain. Morffi reportedly helped spike attendance in Dallas, El Paso, and San Antonio, and even landed TNA at UBS Arena—though weak ticket sales there might've been the final straw.
Let's not forget—this same team helped "sell out 7 TNA+ events" last year, grew digital buys, and helped crank out viral moments, including a post tied to VitaCoco that racked up 2.1 million views on Instagram.
With no official statement from Anthem, the silence is deafening. Firing a team that clearly delivered results raises eyebrows—and questions about what the long-term play really is.
Was this about cost-cutting, politics, or something else entirely? Either way, letting go of a team that helped double your streaming subscribers seems like one hell of a gamble.
