Bryson DeChambeau and LA Golf launch revolutionary new driver with sensational technology
03/28/2025 12:31 PM
Bryson DeChambeau is perhaps better known these days as a social media star but his quest to make the most of his golf game continues to be inspired by a love of science and technology.
And he has teamed up with LA Golf to produce the company's first-ever driver.
DeChambeau says: "This is the first driver with the shaft to match the head and club face to match your swing."
The two-time U.S. Open champion co-designed the club which includes ground-breaking Face ID technology to reduce side spin and improve accuracy.
Not just for golfer who can pound the ball like he can – this is for golfers of all abilities.
DeChambeau likes to imagine golf as if he were unencumbered by past design ideas.
So there was a blank sheet design philosophy at the start of the process.
The driver integrates a fitting system that custom-matches both the clubface curvature and shaft to a golfer's swing speed.
Key to this is adjusting the bulge and roll of the face based on swing velocity.
The technology significantly reduces side spin on mishits, helping turn slices into fades and hooks into controlled draws.
LA Golf CEO Reed Dickens says that the structural design delivers a shift in driver engineering, creating benefits to swing speeds ranging from 85 to 125 miles per hour.
Available from LA Golf's website, golfers complete an online fitting assessment which covers swing speed, handicap, shot shape and tempo.
Five Face ID models factor in varying swing speeds, including the "13-12" for slower speeds with high launch and forgiveness and the "12-11" for mid-range speeds focusing on distance and accuracy.
The club comes in at $650 and also include premium shaft technology.
In all this is a fully customized driver which will provide maximum performance.
What is LA Golf?
It was born from a pro player, anti-establishment DNA that kind of fits the DeChambeau model.
It has created the most technologically advanced putter in the game with the largest sweet spot ever, a ball that is out performing every major brand in distance and control, and the stiffest and most stable shafts that were inspired directly from its player partners and made by hand in California.
The firm was founded by Reed Dickens, formerly the founding CEO of Marucci Sports, where, the website says, "he used a similar playbook to partner with the greatest players in the game to dethrone baseball legacy incumbents Louisville Slugger and Easton."
It adds: "At LA Golf, our player partners aren't just faces of the company, we engage them in every aspect of the business. They know what works best on the course, they practically live there.
"That's why when we sit down to design a shaft, they're at the table telling us exactly what golfers need. They help design and test each iteration of the shaft to help pass along their feedback directly to you.
"LA Golf uses unique designs and proprietary materials to create the most technologically advanced products in the game."
For more info, click here
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