Keeping time on Senna's intricate relationship with TAG Heuer in Netflix's "Senna"

Yesterday at 11:52 AM

"We're the only [watch] brand that can talk about motorsport as far as we're concerned," TAG Heuer's Nicholas Biebuyck tells me. As the brand's Heritage Director, Biebuyck oversees one of the most extensive archives in horology. But today, the topic isn't just Formula 1 or TAG Heuer's decades-long relationship with motorsport; it's Ayrton Senna. The Brazilian racing legend, widely ...Keep reading