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The Big 12 needs more money, fast. Is Allstate or private equity investment a good fix?
![https://cdn.theathletic.com/app/uploads/2024/06/14141659/GettyImages-1803180127-scaled.jpg](https://cdn.theathletic.com/app/uploads/2024/06/14141659/GettyImages-1803180127-scaled.jpg)
06/14/2024 04:56 PM
Private equity? A sponsor-titled conference? It may be squeamish to purists, but that doesn't mean the Big 12 shouldn't do it.
06/14/2024 04:56 PM
Private equity? A sponsor-titled conference? It may be squeamish to purists, but that doesn't mean the Big 12 shouldn't do it.
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