Amazon Prime Video Is Sponsoring NASCAR Driver In 2025
01/08/2025 05:28 PM
Not long after becoming the newest streaming partner of NASCAR's Cup Series, Amazon Prime Video has reportedly come to terms on a new, multi-year sponsorship deal with one of the sport's brightest stars.
On Wednesday it was revealed that Prime's streaming service would partner with Chase Elliott and Hendrick Motorsports are the primary sponsor of the No. 9 car for three races annually starting in 2025 through 2027. With Amazon serving as an associate sponsor for the 29-year-old throughout the season.
According to NASCAR.com, the Prime Video Chevrolet will debut at Talladega on April 27, followed by an appearance at Kansas Speedway May 11 and NASCAR's All-Star Race at North Wilkesboro Speedway on May 18.
A relationship built for the fast lane! Proud to team up with @SportsonPrime in 2025.
— Hendrick Motorsports (@TeamHendrick) January 8, 2025
📰 https://t.co/Eknut3AyONpic.twitter.com/JFsgHRLHso
"We're thrilled to work with Hendrick Motorsports and Chase as we begin our NASCAR coverage in 2025," Stacey Rosenson, Amazon's director and head of U.S. sports marketing, said in a press release.
"It represents an exciting extension of our new NASCAR relationship. Chase is a wildly popular, championship-winning driver, and we can't wait to see the No. 9 Prime Video team in action as we approach our streaming debut."
Elliott, a former Cup Series champion and the sport's most popular driver seven years running, was also excited about the partnership.
"It's great to see Prime Video come into NASCAR and now join us at Hendrick Motorsports and the No. 9 team," the 2022 regular season champ said. "They're leaders in entertainment and technology, and I think that's a perfect fit on a lot of levels. Seeing a fresh perspective on our sport is cool, and I'm happy to be a part of the effort and have their support."
In addition to streaming five races to conclude the first half of NASCAR's schedule, Prime Video will also broadcast exclusive coverage of practice and early-season qualifying.
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